Digital Marketing

 What is Digital Marketing

"Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what  

isn’t – typically in real time".

Digital marketing  is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing's development since the 1990 s and 2000 s has changed the way brands and businesses utilize technology for marketing.As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops,  digital marketing campaigns are becoming more prevalent and efficient.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. 

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

What are different ways of digital marketing

·         Search Engineoptimization (SEO)

·         Pay Per Click (PPC)

·         Social Media Marketing

·         Content Marketing

·         Email Marketing

·         Facebook Marketing

·         YouTube Video Marketing

·         Digital Display Advertising

·         Mobile Marketing

·         Viral Marketing

·         Web Analytics

Search Engine optimization (SEO)

Search Engine Optimization(SEO) is a process and strategy to improve your website search engine rankings. Because of high competition, everyone wants their website or blog to be visible on the first page of google.

Pay Per Click (PPC)

Most of you have already seen text and display ads running on blogs, website and on the google first page itself. Those ads campaigns are running through google Adwords which is called PPC campaign.

Getting organic traffic to website is slower process. But if you run your PPC campaign using adwords, you get huge traffic on your landing page depending how much budget you set for adwords campaign.

Social Media Marketing

Every brand in this world has their brand available and accessible on Facebook, twitter and linkedin. You will find 100+ social media website across the internet. But best popular social media websites are:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Google+
• YouTube

 Content Marketing

Creating high quality content which is valuable to inform and engage an audience is called as content marketing. The Audience is always looking for answers about brands and they want to interact with the brands.

Benefits of content marketing include building a good long-term audience and boost your website traffic and awareness of your brand.

Email Marketing  

You want to make a BIG ANNOUNCEMENT about your brand or product. The first easiest way is to send an email to your subscribers. Email marketing is the easiest way to stay connected with your customers and also promote your business at the same time.

Facebook Marketing

Facebook marketing is simple and easy. You can create Facebook ads easily for your page or a particular post. You need to first have your Facebook business page. When creating ads on Facebook you can also customize adverts using advert creation tool.

You can target audience, location using different metrics when creating this ad. Also, you get back-links traffic to your website so that you can have a landing page also.

YouTube Video Marketing

Videos are the best for promoting the brands. You can have your own YouTube channel where you can post tutorials, presentations, interview etc.

Chances of videos getting viral are very high, so you can create interactive videos and post on your YouTube channel.

You can also promote videos using YouTube ads by bidding on keywords to appear your videos on the first page.

Digital Display Advertising

Digital display advertising plays a crucial role in digital marketing. You can create interactive banner ads with different sizes format which contains item such as text, image, video and audio.

This banner ads can be displayed on blog related to your brand nice with great domain authority. DoubleClick is best ad server for interactive digital display ads.

Mobile Marketing

As we already know mobile is future of marketing. 90% of audience access the internet through mobile device.

You create mobile search ads with google mobile ad extensions. This ad can have Call-to-Call Mobile ad extension which creates call button beneath of your ad. So that you can communicate directly with your audiences.

Web Analytics

Web analytics is a measurement of a collection of data, traffic, and back link report of the website. For measuring own website traffic you can install google analytics.

If you want to measure your competitive traffic, keywords and backlinks you can use SEMRUSH powerfull marketing tool.